#1 U.S. Inbound

Overseas Market

Last year, some 4.2 million travelers from the United Kingdom visited the United States , spending more than $13.3 billion, or $3,200 per person, and a 23% increase in U.K. arrivals is projected by 2011.  2/3 of the U.K. visitors came to the U.S. on vacation and 1/3 used a travel agency as information source to plan the trip.  (Source: ITA Office of Travel & Tourism Industries - United Kingdom).

#1 U.K. Trade Event

WTM - World Travel Market is the U.K. ’s premier international event for the travel industry, with some 22,500 travel & tourism professionals attending, more than half of whom are qualified international travel industry buyers as members of the Meridian Club.  In addition, WTM is covered annually by over 3,000 members of the international press (WTM 2007).

#1 U.S. Presence

Over 220 U.S. exhibitors use the opportunities to meet face to face with the U.K. market's and the world's premier buyers and trade media by exhibiting at WTM, making it the single largest U.S. promotional event in the U.K. and one of the largest gatherings of U.S. travel and tourism industry in the world.

Discover America Pavilion Exhibitors are offered:

Sponsorship and promotional opportunities
Optional furniture, plants, equipment
Custom signage and graphics
Custom booths
On site labor
Booth staff and interpreters
Consolidated shipments
Hotel accommodations
VAT refund service