ITB Berlin - The World's Leading Travel Trade Show
With 10,856 exhibitors from 180 countries and regions (2007), ITB Berlin covers the entire spectrum of international travel and tourism. Over 100,000 trade professionals attend ITB Berlin annually together with thousands of members of the international press, making it the largest travel and tourism event in the world. Its leading position as a truly international meeting place for buyers, sellers, and the media makes ITB Berlin a must-attend event for business, information gathering and networking. ITB Berlin is a driving force behind an entire industry, offering ideal opportunities for exhibitors to get their messages out, attracting a steadily increasing number of high-ranking professionals with decision-making powers. (ITB Berlin 2008)

The ITB Berlin 2008 Convention Market Trends & Innovations offers an international program of professional presentations and networking opportunities.

The European Market
Around 10 million travelers from Western Europe visit the United States annually. The strong Euro is playing a major role in favor of European travel to the U.S. and this trend is expected to continue. Germany is the largest U.S. inbound market in continental Europe and in 2006, nearly 1.4 million travelers from Germany visited the United States, spending more than $4.2 billion or $3,000 per person. Over half a million of the German visitors came on vacation and more than 50% planned their trip using a travel agent. The number of German travelers to the United States is expected to increase 22% by 2011. (Source: ITA Office of Travel & Tourism Industries - Germany)

USA at ITB Berlin
Over 220 American exhibitors participate annually in the Discover America Pavilion at ITB Berlin, making it one of the largest international destination presentations. The interest in the United States as a travel destination is again increasing in Europe and ITB Berlin 2007 saw the largest U.S. presence since before 9/11. International and German tour operators and travel agents, as well as the international press, come to the Discover America Pavilion in large numbers to do business, network and find out what is new in the market.

Discover America Pavilion Exhibitors are offered:

Sponsorship and promotional opportunities
Optional furniture, plants, equipment
Custom signage and graphics
Custom booths
On site labor
Booth staff and interpreters
Consolidated shipments
Hotel accommodations
VAT refund service