Fitur 2010 Closing Report
A wide variety of tourism and travel firms and visitors met for Fitur 2010, Madrid. 10,966 exhibiting companies showed up from 166 countries/regions, 124,644 professional participants and 7,532 journalists were also present to transform leisure into business and business into development.

Fitur: Tourism Event of the Year
For five days Madrid becomes the focal-point and meeting forum for the entire international tourist industry, demonstrating the dynamic nature and strength of the industry to both the trading community and to the general public. Tourism is an industry that strongly promotes innovation, specialization and diversity. The widespread media coverage witnessed at the fair makes this event an excellent opportunity for presenting tourist products and destinations. The level of high-ranking professionals in attendance has also been responsible for the outstanding success of FITUR. Fitur is a meeting point for tourism professionals, an opportunity to establish lines of action, innovating to answer the changing demands of the market and to form strategies and business alliances to energize/consolidate the tourism business.

WHY Discover America Pavilion?
Participation in branded U.S. Pavilions provides U.S. travel & tourism destinations and organizations with an in-country opportunity to interact face-to-face with their primary buyers through cost-effective participation alternatives. The Discover America brand serves as a unifying element for the whole industry; it positions and promotes the United States, and serves as a quality standard for representing U.S. travel & tourism interests abroad.

Discover America Pavilion offers:

Sponsorship and promotional opportunities
Optional rental furniture, plants, equipment
Custom signage and graphics
Custom booths
In- booth Wi-Fi Internet
On site labor
Booth staff and interpreters
Consolidated shipments
Hotel accommodations
VAT refund service