USA Inbound: Italy is #6 in the World, #4 in Europe
One out of six adult Italians travels abroad every year. The strong Euro is playing a major role in favor of Italian travel to the U.S. and this trend is expected to continue. Over half a million travelers from Italy visit the United States each year, staying an average of 13 nights and spending more than $2.1 billion or $2,400 per person, making them some of the biggest international spenders. 18% of the Italian U.S. visitors in 2006 purchased a prepaid package. With 533,000 U.S. visitors in 2006, Italy is the #4 U.S. inbound market in Europe and by the year 2011, the number of travelers from Italy is expected to increase by 23%. (ITA Office of Travel & Tourism Industries - Italy). 

Italy's #1 Travel Show 
BIT is the leading travel and tourism event in Italy and the biggest show in the world of Italian tourism. As a multi-target exhibition, BIT offers business opportunities for the entire travel trade, as well as unique opportunities to promote U.S. destinations and travel products to the general public.

With over 5,000 exhibitors from 120 countries, BIT offers the very best in Italian and international travel and tourism to the (2007) over 100,000 trade professionals and 50,000 members of the general public. (Bit 2008)

Discover America Pavilion Exhibitors are offered:

Sponsorship and promotional opportunities
Optional furniture, plants, equipment
Custom signage and graphics
Custom booths
On site labor
Booth staff and interpreters
Consolidated shipments
Hotel accommodations
VAT refund service