U.S. Pavilions at international travel & tourism shows brand, position, and promote the United States as the world’s premier travel destination and offer U.S. travel & tourism destinations and suppliers unique opportunities to interact face-to-face with their primary overseas buyers.

Brand USA branded U.S. Pavilions, organized by B-FOR International in partnership with Brand USA and in cooperation with the U.S. Department of Commerce / U.S. Commercial Service and Visit USA/Discover America organizations, are tuned to the industry’s and international markets’ needs and provide attractive customer- and user-friendly U.S. environments at international travel & tourism events, for the trade and public alike.

U.S. Pavilions offer the U.S. travel & tourism industry cost-effective means to reach targeted international audiences through a choice of participation options with on-site support as well as a number of business and hospitality services.

- Space Only

- Complete Turnkey Booth Package

- Work Station

- Meeting Table

All USA Pavilion participation options include:
- Strong USA brand identification
- Exhibit space in prime show location
- Individual listing in show directories and websites
- Exhibitor passes
- Access to all Pavilion services and amenities
- Daily cleaning
- Assistance with:
- displays and graphics production
- rental furniture and equipment
- shipping
- hotel accommodations
- VAT refund

USA Travel Industry Pavilion Terms and Conditions of Participation

USA Pavilion Exhibit Standards and Rules