|
THE ONLY REAL B2B TRAVEL & TOURISM SHOW IN ITALY
TTG INCONTRI is the most important international B2B event in the Italian travel industry, a fundamental point of reference for the market. Every year, it grows in importance and exhibitor/visitor quality, as well as in size and business opportunities offered. TTG INCONTRI is officially recognized as an international trade fair and is the only Italian member of ITTFA (International Tourism Trade Fairs Association).
TTG INCONTRI is where international exhibitors meet the Italian and international demand. It is the place for generating new contacts, launching new products and promoting brands to a target audience, more than 70% of which represent companies that distribute Italian and international tourism to the Italian consumer.
With its strict B2B format, TTG INCONTRI 2009 attracted 35,352 professional operators, agents and buyers, representing the entire retail distribution chain, a 2% increase over 2008. More than 2.400 exhibiting companies and organizations, a 7% increase over 2008, meant a significant increase (37%) in the international attendance. First-time TTG INCONTRI exhibitors in 2009 included Abu Dhabi, Finland, Serbia and Uzbekistan. In addition to the trade, more than 500 journalists were registered at TTG INCONTRI 2009. The debut of TTG Lab, the training program for tour operators enjoyed the participation of over 1,000 registrants.
The 47th TTG INCONTRI, October 22-24, 2010, is ready to confirm its reputation as the only real B2B show for the travel and tourism industry in Italy.
WHY YOU SHOULD INVEST IN THE ITALIAN MARKET
Italy is the fourth largest European source market for inbound U.S. travel and No. 8 of all overseas tourist-generating markets. In November 2009, Italian U.S. travel rose by 3.3%.
Italians love traveling to foreign countries. For many, vacationing abroad is a kind of status symbol, and in 2008, close to 21 billion euro was spent by Italians on international travel. Italians vacationing abroad are considered “big spenders”, staying at nice hotels, eating at upscale restaurants, shopping for souvenirs and gifts, buying excursions and tours …..
Italian honeymooners also spend freely on packaged tours, 76% of which are booked through a travel agent.
In 2008,
- 49% of Italians took at least one vacation*
- 36% of Italians took two to four vacations*
- 5.8% of Italians took more than five vacations*
*) Vacation: at least a 3-night stay in Italy or abroad |