TUR

The Swedish Exhibition Center, Gothenburg
Attendance: 19,000 (trade) + 30,500 (public) (2010)
Official Show Website Link

Brand USA Pavilion

International travel and tourism shows offer some of the most cost-effective opportunities for developing overseas markets, introducing new products and finding buyers, and the Brand USA Pavilion provides U.S. exhibitors with a choice of economical and hassle-free participation alternatives.
Brand USA Pavilion at TUR 2012

Market

U.S. inbound travel from Sweden reached 371,853 in 2010 and is projected to increase 44% by 2015. (USDOC/OTTI)
OTTI Travel Market Report Sweden
U.S. Commercial Service Sweden
Discover America Sweden