Bit

Fiera Milano, Milan
Attendance: 107,000 (trade) + 43,000 (public) (2010)
Official Show Website Link

Brand USA Pavilion

International travel and tourism shows offer some of the most cost-effective opportunities for developing overseas markets, introducing new products and finding buyers, and the Brand USA Pavilion provides U.S. exhibitors with a choice of economical and hassle-free participation alternatives.
Discover America Pavilion at BIT 2012

Market

U.S. inbound travel from Italy reached 625,040 in the 3rd quarter of 2010 and is projected to increase with 23% by 2015. (USDOC/OTTI)
OTTI Travel Market Report Italy
U.S. Commercial Service Italy
Visit USA Italy